Apple WWDC 2024: Apple Intelligence is here with ChatGPT integration

Apple has unveiled Apple Intelligence, its artificial intelligence software that features an integration with OpenAI’s ChatGPT.

Its capabilities, which will be free when users opt into them, will include composing texts, creating images and emojis from scratch, and organizing and prioritizing functions and notifications while users are on their iPhones or Macbooks.

The new functions were unveiled at Apple’s annual Worldwide Developer Conference Monday at its headquarters in Cupertino, California.

Though widely expected, initial investor response to the launch of Apple Intelligence was muted, with Apple shares down nearly 2% an hour before markets closed Monday.

Apple execs led by CEO Tim Cook and Craig Federighi, senior vice president of software engineering, emphasized that AI on Apple would be “for the rest of us” — an attempt to make a world-changing if still opaque technology relatable to the average Apple user, who they say still expect its products to be secure and approachable.

Longtime Apple analyst Gene Munster said in a post on X that the new suite of features will be enough to prompt a new wave of users to upgrade their products to be able to tap into them.

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